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Spectrum of Light - Brand Identity
Project Type
Brand Identity
Date
April 2023
Role
Visual Deisgner
Project type
Freelance client
Location
London, United Kingdom
SOL is a UK-based start-up founded by a healthcare professional with a mission to support children with learning disabilities.
The brand identity was crafted with children as the primary focus. To make it positive, welcoming, and engaging, I drew inspiration from the vibrant colours of the rainbow (VIBGYOR). The logo mark - a simple flower, was chosen to reflect the innocence and simplicity of childhood, while the colourful palette conveys warmth, inclusivity, and joy.
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