LSEG Risk Intelligence wanted a campaign that would reposition the brand as a force for positivity, by spotlighting under-reported crimes like child identity. As part of an integrated campaign, we created One in Fifty - an emotional, industry-first documentary telling the true story of an LSEG employee whose identity was stolen at age six.

I played a key role in amplifying the reach and impact of the One in Fifty documentary by designing and delivering a suite of high-impact marketing assets. This included leading the creative development of social activations, event collaterals, and post-production materials tailored for both internal and external audiences.

Conclusion:
The campaign reshaped the brand's image and shifted the broader conversation around financial crime, sparking a surge in new client enquiries and elevating discussions among policymakers and NGOs.

Documentary protagonist: Renata Furst