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SITA Aero
Project type
Response to RFP
Date
August 2024
Brief
Following the 2024 rebrand, SITA now wants to redesign its website, both to clarify its product and company proposition, and to drive engagement and sales.
Challenge
How can we elevate your digital presence to reflect your brand values – enabling safer, easier, and more sustainable travel for all?
Creative Narrative:
There's a world of connection out there. And it's powered by SITA. For 75 years, we've pioneered transport technology that brings billions of people together.
Our story is about people coming together. And our mission is to continuously rethink how we move - by air, land, or sea - to make traveling safer, easier and more sustainable. For everyone.
We make this a reality through collaboration, invaluable insights, and developing data networks that connect us all, hassle-free. By leveraging IT solutions, along with data-sharing capabilities, our ground-breaking technology strengthens communities across the globe. Because at SITA, we build more than networks.
'WE BUILD CONNECTIONS THAT MEAN THE WORLD.'
Marketing assets include:
Social media activation
White paper report
Content series on Youtube - focused on travel journalists experience
Experiential event - Drone show
OOH - direct messaging to CEO's of various airlines
